Website Promotion Blog

Website promotion made easier

I was wondering but one of the most popular webmaster community V7N is for sale on Sitepoint today. What happened John? Is there any issue? :p, Well, I noticed early this week that their blog is banned on Google. Anyway, anyone have ideas what can be the reason behind the sale of this popular community?

Shock thing is Seller is expecting $2,20,000 for whole deal, which is half of revenue of a year 2007. It seems too cheap, so definitely a good deal. ;)

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I often read comments and discussions on various SEO and marketing forums when people talk about lost Toolbar PR of their websites.

Well, i guess there are many possible reasons behind PR Penalty. Here are few of them. (Possible)

[1] Paid link activity: If you’re involved in any paid link activity and if unfortunately search engines smell it, then be ready to lose your PR. Google is damn against paid links activity. They want that if you really want to buy paid links, then buy them for traffic, not for SEO.

My advice
: Add no-follow tags to avoid PR Penalty and other penalties too.

[2] Ratio of Outbound to Inbound links: If your websites have too many outbound links to other websites and lesser number of inbound links, I think it can affect your toolbar PR. Not necessarily but sometimes search engines may “feel” that your site is involved in some linking activity.

My advice
: If there are too many outbound links as compared to inbound links, it makes sense to add no-follow tags or any redirects.

[3] Too many links per page: Don’t make your website look like “link farm”. If you’re linking hundreds of websites from single website then you can expect PR Drop. I remember, one of my authority domain (which is a kind of list of websites) was PR 5 and after sometime I lost PR for that domain. I thought of all possible reasons for it and then I considered this one responsible for PR drop. I immediately added no-follow to all sites in list and as expected, I got PR 5 Back!

My advice
: If you’re linking more than 100 websites from single webpage, dont forget to add no-follow.

[4] Irrelevant Inbound Links: “Credit score repair” website has nothing to do with “weight loss” if ratio of irrelevant links is too much as compared to relevant links. There is high possibility that you can lose your PR. Always hunt for relevant links ONLY.

My advice: Don’t hunt for links, which won’t help anyway but give you a penalty.

[5] Too many links from same theme: If you’re getting all links from same theme, like all links from blog roll, or all links from directory, Google can easily figure it out that you’re involved purely in link building. They dont want that.

My advice: Vary your links’ nature, few from directories, few from blogs, few from articles. This variation would work better, rather great.

[6] Too many low quality links: If too many low quality links are pointed to your website, chances are there that you may get PR Penalty and even other penalties. What are quality links? In one sentence - link that comes from good and relevant content, not from bad neighbourhood and from original content

[7] Linking too fast: Especially, when you’re a new webmaster. Though too quick link growth (too get search engine rankings quickly ;) ) is risky.

My advice: Prepare your link building plan, work according to schedule and build links slowly.

[8] Linking from bad neighborhood: If your website is getting many links from adult or gambling or any spammy websites, it can be the reason for your PR Drop.

My advice
: You’ll need to open eyes from where you get links. If you’ve found any such unwanted backlinks, try to remove it.

[9] Getting too many links from duplicate content: Many people write one article and submit it to 100s of crappy article website to get backlinks. I think it can affect your toolbar PR too.

My advice: Always concentrate on quality links rather than Quantity of links

[10] Linking single URL too many times: if you’re linking one URL, for example www.xyz-website.com too many time (such that it clearly look spammy) chances are that you may lose PR And also get other penalties.

My last advice: Don’t annoy search engines. Better play safe.

[11] Too many reciprocal links: Building too many reciprocal links can be the reason of losing PR. Reciprocal links is good way to build links sometime but excessive reciprocal links are hazardous.

My advice: Limit ratio of building reciprocal links lower.

[12] Involve in any spammy activity: Matt Cutts recently told in an interview that Google knows a lot about web spam, if you’ve been involved in any spammy activity in past and Google noticed it, you may face any penalties.

My advice: Stay away from any spammy activities.

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Your website is top ranking on all websites, yet your business is not what your expected it to be, though there were millions of clicks in past some weeks – this is a common problem.

What are returning visitors?

Returning visitors are very important to a website. Visitors keep website name in mind and keep coming only if they have liked the website. Visitors who do not visit again if they do not like the website, this is where it is important to create a website which will be instantly liked by visitor. When a person returns to a website, it means the person finds it appealing and delivers the type of service it promises.

How to increase website traffic yet get meaningful visitors?

  1. You should have clear ideas how your website campaign is going to be like and the subject of your website.
  2. Your use of keywords too, should not be cumulative; it should target the exact subject of website. This is important because people should find what they are searching for.
  3. Once you have included proper keywords, instead of traffic that is not necessarily looking for information on your website, will not find a way. Only traffic that will come to the website will be the one looking for what your website contains.
  4. Creating a website that is powerful in matter and content is what is required today. Therefore, website promotion should be about informing traffic what they are likely to find on their website.
  5. It is important to gain targeted traffic, for this it is also important that you submit your website to proper directories which specialize in the content of your website; this makes it easier to get traffic.
  6. If you strictly intend to bring in only targeted traffic, business promotions like the press releases, article submissions, etc. too should be done by keeping certain targets in mind. However, these are the only medium where you can widen the horizon slightly and can include related but cumulative keywords.

How will related visitors affect ranking of your website?

All search engine spiders tend to study the website and its visitors, when there are unique visitors; it means that the website contains some substance. Constant increase in returning visitors means the web site ranking will improve considerably after some period of time. If you have done effective SEO of the website you can be sure that the returning visitors will help your website reach the top slot.

Does business get affected due to returning visitors?

For ecommerce websites returning visitors means good news, because people seldom visit a shopping website unless they find something of importance. For informative websites returning visitor surely means a lot of substance exists on the website.

Whether the website deals in direct business or indirect business, both ways returning visitors mean good news, it means your business will definitely increase because of returning visitors.

How to know whether or not visitors are unique or returning visitors?

For knowing numbers of unique and returning visitors you should check out logs of the website. All website servers keep logs of visitors that visit your website, and also mention number of unique visitors.

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Websites cannot bring business by their own stand! It is necessary to promote them. There are several steps that require to be executed to bring in the desired traffic for websites. Webmasters run various well planned and strategic campaigns to carry out tasks that will bring in valuable and meaningful traffic to the website. Let’s get a basic idea of website promotions and its current scenario here.

What are website promotions?

Promoting your website is just like advertising your product only that this is actually a virtual product. People cannot visit the websites they do not know about; therefore, website promotion is all about letting people know about your website and the services that are offered through it.

Internet promotion of a website can be done through different ways; however it is important that the website is seen by more numbers of internet users searching for information in the category. Following are the basic ideas you can use for making your website visible:

  1. Search engine submissions: submitting the website to search engines is a very important task; this will help your website earn a search engine ranking automatically. Later, the performance of your website will depend on the SEO done for the website and whether or not it proves to be really useful for visitors.
  2. Using PPC for better rankings: this is the best website promotion at least initially. This will help you get initial website traffic and your website will start bringing in required business for starters.
  3. Using blogs for promoting your website is also in use for quite some time, people like to talk about the products on their websites, as well as the services this makes readers get interested, this itself can bring in substantial traffic, if you have posted required numbers of articles, with SEO you will earn substantial traffic for your website.
  4. Smart website promotion is also done by placing links on websites that already have their own web traffic. Placing links on websites related to your website will help you get required traffic.

What are the latest trends in website promotions?

Trends for website promotions have changed over a period of time. Promoting a website is far from being subtle as it used to be, instead it has become more direct and connecting to people directly is one of the latest trends. People are using more than one method for bringing in traffic to your website. These are:

  1. Posting videos, entertaining/informative/interesting, etc. these need to be anything that can attract people’s attention.
  2. Posting blogs or comments on blogs and placing your links on these comments or blogs will bring in more traffic to your website. (Make sure they are do-follows.)
  3. You can request people to put you on website that allow people to show their favorite websites, these are like del.icio.us. People can indirectly vote for your website thereby increasing its worth and its importance on the internet.
  4. Cheap website promotion is possible through the social media marketing websites; you can actually showcase the good points of your website on these websites.

Current competition for promotion of websites is astounding; there are literally thousands of websites launched each day. Only a mentionable few can make it to top search engine rankings. Rest can do mediocre business or can sustain only a targeted few customers. So why not to target the top!

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